Earthy and bohemian with an emphasis on rugged individualism, Denim & Supply is Ralph Lauren’s nod to a generation that prides itself on creating a totally personal style. Rooted in genuine denim and with an emphasis on “found” pieces—a distressed pair of jeans, a faded T-shirt, a worn denim jacket—Denim & Supply finds inspiration in iconic Ralph Lauren sensibilities, from Navajo to nautical to surplus. Its authentic spirit is rooted in how the elements are put together: eclectically, naturally and effortlessly.