Levi Strauss & Co. has been innovating since 1873, the year they created the worlds first blue jeans.
Throughout their long history, Levis have inspired change in the market place,
the work place and the world.
Levi jeans provide a
canvas for personal expression and the brand epitomises classic American style
and effortless cool. Available in over 110 countries, Levis jeans have become
the most recognisable and imitated clothing in the world capturing the
imagination and loyalty of people for generations.