Emanating from the transient dance scene of the late 1980s, the Gio-Goi brand has maintained its place at the forefront of cutting edge fashion. The late 1980s and early 1990s were heady days for the music and club scene and Gio-Goi became the uniform of choice for dedicated followers of rave culture. Today Gio-Goi is worn by a new generation of music royalty, including Plan B, Deadmau5, Chase & Status, and Tiesto.

Gio-Goi ‘s seasonal collections reflect a long-term affinity with youth culture and street attitude, showcasing premium Japanese denims, retro track tops, technical outerwear and throw-over knits.  It is this combination that led to Gio-Goi to being awarded Drapers’s Fashion Brand of the Year, Fastrack 100 and Cool Brand status.